The report was based on data from a survey of 627 social media users in the United States. The researchers examined the social media habits of four generations: Generation Z (age 13-17), Millennials (age 18-34), Generation X (age 35-54), and Baby Boomers (age 55+).
More than 80% of respondents in every generation say they use social media at least once per day:
Gen Z vs. Millennials
Most Generation Zers (77%) and Millennials (79%) surveyed say they use social media multiple times per day.
However, Gen Z tends to spend more time on fewer platforms. Specifically, this younger generation tends to favor YouTube (89% use it at least once a week), Instagram (74%), and Snapchat (68%).
The researchers found that younger Americans are generally not big fans of Facebook: Only 36% of Generation Zers surveyed say they use Facebook at least once a week, compared with 87% of Millennials, 90% of Generation Xers, and 96% of Baby Boomers.
On the other hand, some 68% Generation Zers and 52% of Millennials say they use Snapchat at least once a week, compared with only 32% of Generation Xers and 5% of Baby Boomers:
About the research: The report was based on data from a survey of 627 social media users in the United States.