New Instagram Scheduling and Messaging Tools: What Marketers Need to Know

0 Posted by - 22nd September 2019 - Technology

New Instagram Scheduling and Messaging Tools: What Marketers Need to Know

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore Instagram scheduling and messaging tools with special guest, Alex Beadon.

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Listen to the replay of this week’s show, below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

Watch the replay of this week’s show below.

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About Our Special Guests

Alex Beadon is an Instagram Stories expert and Online Business Strategist who helps small business owners and marketers learn how to use Instagram Stories. She’s the creator of the online course, “Gram Slam” and a daily prompt subscription service, “Project Storyline.”

Alex recent shared how to create compelling Instagram Stories for your business on Michael Stelzner’s Social Media Marketing Podcast.

Use the timestamps below to fast-forward to our top stories in the replay above.

  • 5:49 Instagram and IGTV Add Scheduling for Posts and Videos
  • 13:46 Instagram’s Reportedly Working on New Tool Replicating TikTok’s Key Features
  • 17:51 Instagram is Developing a Separate Messaging App, Threads
  • 21:30 Instagram Tests Back-to-Back Stories Ads

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Instagram and IGTV Add Scheduling for Posts and Videos: Instagram publishers and creators can now publish and schedule their Instagram Feed and IGTV content for up to 6 months in advance through Facebook Creator Studio.

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In a few more months, Instagram Feed and IGTV drafting and editing will roll out as well. Once these tools are available and linked, brands and businesses will be able to natively schedule and manage their Instagram posts and IGTV video broadcasts by clicking the Instagram logo at the top of the page.

In addition to the new scheduling and management tools, Facebook also published a handy, new guide on making the best of Creator Studio.

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Creator Studio is your secret weapon and this article is your handy user guide: http://ow.ly/sm2M50wfwCe #FacebookForCreators

Posted by Facebook for Creators on Thursday, September 19, 2019

This guide is available on Facebook’s Creator website and covers all the key elements and basic functionality of Creator Studio, including how to use it to manage your Instagram presence, make sense of its analytics tools, and how to apply this data to your strategy.

Instagram’s Reportedly Working on New Tool Replicating TikTok’s Key Features: Instagram appears to be developing a new tool called Clips that seems to mirror many features central to short-form video app, TikTok.

This experimental feature, discovered by Jane Manchun Wong in early July, would allow users to string together recorded clips into one video, add music, and adjust each clip’s speed and length.

Instagram is Developing a Separate Messaging App, Threads: The Verge reports that Instagram could be encouraging more “constant, intimate sharing” between close friends with a possible new app called “Threads.” This tool is currently being testing internally at Facebook. However, the company declined to make any comments about it.

Instagram Tests Back-to-Back Stories Ads: Instagram kicked off a test in which a “small percentage” of users will see Instagram Stories ads from two different advertisers back-to-back in their feed. Adweek reports that Instagram is still gathering feedback to see if the new ad arrangement has a positive effect.

Other News Mentioned

 

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read more at https://www.socialmediaexaminer.com by Grace Duffy

Digital marketing