New Facebook Live Tools: What Marketers Need to Know

0 Posted by - 28th September 2019 - Technology

New Facebook Live Tools: What Marketers Need to Know

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore new Facebook Live tools with Luria Petrucci.

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Listen to the replay of this week’s show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

Watch the replay of this week’s show below.

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About Our Special Guest

Learn how to establish your expertise, build your audience, increase engagement, and increase revenue with Luria Petrucci at Live Streaming Pros. Check out her podcast, Cre8 Live.

Use the timestamps below to fast-forward to our top stories in the replay above.

  • 7:11 Facebook Rolls Out New Video Tools
  • 31:22 Google Begins Highlighting Key Moments From Videos in Search
  • 38:20 YouTube’s Testing a New Option to Display Users’ Comment History in Channels

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Facebook Rolls Out New Video Tools: Facebook is rolling out changes to live video broadcasting, Facebook’s Watch Party, and Creator Studio. These updates include enhancements to tools and new metrics to track video performance. They also include an expanded set of features, better ways to prep for and simulcast live broadcasts, and better ways to take advantage of Watch Party events.

During this segment, Luria shared an unofficially Facebook Live video update spotted in the wild in which Facebook creates two different links for scheduled Live videos. One link direct users to the post about the upcoming Live video and the other goes to the video itself once the video creator goes live.

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She shares what this feature looks like and strategies around it in a video posted on the Live Streaming Pros Facebook Page (start at the beginning).

NEW “Feature”! Scheduled Streams CHANGE… did Facebook just make a big mistake?!?

Posted by Live Streaming Pros on Wednesday, September 4, 2019


Google Begins Highlighting Key Moments From Videos in Search: Google announced an update on how it handles videos in search results. Instead of just listing relevant videos on the search results page, Google will now highlight the most relevant parts of longer videos, based on timestamps provided by the video creators. TechCrunch notes that this is especially useful for how-to videos or documentaries.

Creators interested in trying YouTube’s new Key Moments feature can apply online. YouTube states that the program is currently limited to a small set of providers in order “to ensure coverage and a good user experience.”

YouTube’s Testing a New Option to Display Users’ Comment History in Channels: YouTube is testing a new feature called Profile Cards, which will list all of a user’s recent comments on the channel. The new profile cards will appear when you click on a commenter’s name in the comments.

Other News Mentioned

 

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read more at https://www.socialmediaexaminer.com by Grace Duffy

Digital marketing