Parent now, pay later: Mothercare aims to make cost of child rearing easier to bear
Mothercare is joining a growing number of retailers offering ‘buy now, pay later’ payment offerings across its online and store footprint.
Extending its existing partnership with payments company Klarna, Mothercare will offer Klarna’s Pay later, Pay in 3, and Slice it (0% interest) products available online and in-store across the UK.
The partnership offers new convenience for Mothercare shoppers, as Klarna’s smooth and easy payment options are available online for the first time. Parents searching for cots, clothing or car seats, can now sleep easy — or try to — knowing they have the option to pay for items later, or in instalments.
The announcement comes as Klarna continues to grow rapidly in the UK and globally, with Mothercare joining Klarna’s impressive list of partners. The leading mother and baby specialist is also one of the first to offer the in-store solutions, which launched earlier this year.
The payment company has already extended its work with H&M to the UK, allowing the fashion retailer to offer ‘pay later’ to all its online and store customers here in the UK.
Through flexible payments, Mothercare hopes to make its products more accessible for new and current parents, offering a peace of mind when shopping for their new arrival. Klarna’s easy payments are designed to heighten the customer experience and drive customer acquisition for Mothercare and retailers alike, as they focus on future growth and expansion.
Donna Storey, Global Digital & Marketing Director at Mothercare says: “From pushchairs to babygrows, sometimes little ones need things that just can’t wait until payday. We wanted to partner with a business that could help us give families more control over how and when they pay, but also make the shopping experience smoother and less stressful. Klarna was the obvious choice for us as the market leader in payments and experience. We can’t wait to see how our customers respond to the new products, knowing it will help make their lives just that little bit easier.”
Luke Griffiths, General Manager at Klarna UK, says of the partnership: “With new arrivals, parents are already being kept awake at night and we believe that finances shouldn’t be an added factor. The freedom and flexibility our products offer is perfect for new parents who don’t necessarily have the luxury of spending whenever they need to – especially when it comes to big purchases, like pushchairs. Mothercare’s dedication to its customers is inspiring, and the introduction of our payments both online and in-store just shows their continued focus on providing the best experience for their shoppers.”
read more at http://internetretailing.net/ by Paul Skeldon