Luxury retailers are ladling on perks to please ultra-rich clients

0 Posted by - 13th September 2019 - Technology

Christian Vierig / Getty Images / WIRED

London-based luxury online retailer Net-a-Porter has a list of EIPs, or Extremely Important People, who make up 3 per cent of the site’s customer base but account for 40 per cent of fashion and beauty sales. EIPs are offered a bespoke and invitation-only membership programme, which includes personal shoppers, special previews and premium delivery. The group just announced that more than 100 new personal shoppers and client relations managers will be hired within its luxury division to serve Net-a-Porter and Mr Porter’s most loyal customers.

Farfetch, another London-based staple of luxury e-commerce, introduced a private client loyalty programme two years ago called Fashion Concierge that sources exclusive, sold-out items for its top tier customers.

read more at by Bérénice Magistretti