During numerous conversations I’ve had with great journalists, publishers, and content professionals, I’ve found on the whole they don’t really like wasting too much time with numbers, let alone spend hours digging through content performance data. Having access to dashboards and reports they can easily understand in just one glance, though? Well, that’s a whole different story. If you too are working with content, you already know how challenging it is to make sense of your readers’ behavior and measure results. The market is filled with various content and web analytics solutions that promise to provide relevant data to you…
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