Facebook takes on LinkedIn with new job ads

0 Posted by - 16th February 2017 - Technology

Facebook takes on LinkedIn with new job ads

Today, Facebook is beginning the roll out of a new feature that allows job seekers to link up to hiring managers without ever leaving the platform. LinkedIn executives, somewhere, are crying into a bucket of Ben & Jerry’s.

The update allows business Pages to post job listings the same way they’d typically compose a status update. In addition to linking, sharing, and/or commenting, users also get the option to apply for the position using a baked-in “Apply Now” button. A quick press allows interested parties to fill out an application and submit it using Facebook messenger.

An additional perk adds a Jobs tab to the Page and allows interested parties to see an aggregated listing of all open positions within the company — assuming it has posted them to Facebook.

The feature seems like a win-win for both Facebook and job seekers. Aside from additional monetization potential, Facebook now has a leg up on LinkedIn due to the behavior of users on the site. Sharing, or tagging a friend, is commonplace and it stands to provide additional bang for the buck — in addition to excellent targeting — that LinkedIn can’t really offer.

LinkedIn, on the other hand, can’t be too thrilled with the news; the bulk of its revenue comes from these job listings.

The feature launches today for US and Canadian Business Pages.

Facebook’s new job opening posts poach business from LinkedIn
on TechCrunch