From a feature article on Engadget: After years of taunting consumers with incredible picture quality, but insanely high prices, OLED TVs are finally coming down to Earth. Prices are falling, there will be even more models to choose from and, at least based on what we’ve seen from CES this year, LCD TVs aren’t getting many upgrades. If you’ve been holding out on a 4K TV upgrade, but haven’t had the budget to consider OLED up until now, expect things to change this year. Even before CES began, it was clear the OLED market was beginning to change. Throughout 2016, LG steadily lowered the prices of its lineup — its cheapest model, the B6, launched at $4,000, but eventually made its way down to $2,000 by October. Come Black Friday, LG also offered another $200 discount to sweeten the pot. A 55-inch 4K OLED for $1,800! It was such a compelling deal I ended up buying one myself. Since then, the B6’s price has jumped back up to $2,500, but I wouldn’t be surprised to see its price come back down again. So why the big discounts? LG reportedly increased the production of its large OLED panels by 70 percent last year, likely in anticipation of more demand. That could have led to a slight oversupply, which retailers wanted to clear out before this year’s sets.
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