Google, Lagging Amazon, Races Across the Threshold Into the Home

0 Posted by - 4th October 2016 - Technology

Google will unveil its answer to Amazon’s Echo at an event on Tuesday, the New York Times reports. The Google Home device, which looks like an "air freshener," is expected to go on sale later this month (Editor’s note: the link could be paywalled; alternate source), the publication added. The Google Home is powered by what Google calls Assistant, which uses "artificial intelligence" to understand what users are saying and respond conversationally with the best answers. "Amazon is the accidental winner here," Scott Galloway, a professor of marketing at the Stern School of Business at New York University, told the paper. "Amazon got there first, which is superimpressive, and it has been a huge hit." From the report: Google is a leader in natural language processing — the ability to turn spoken words into terms that computers can digest — and its search engine is the starting point for how most people get answers on the internet. In fact, the company says 20 percent of Google searches on mobile phones are done by voice. So why didn’t Google create an Echo-like device before Amazon? In part, Google was hindered by a balkanized structure that prevented different groups within the company from working together, according to four current and former employees. Google, based in Mountain View, Calif., had a large team working on voice search but its focus was on an app for smartphones. The company had a separate team working on the Android operating system, which runs on smartphones, tablets and internet-connected home devices, and they were building virtual assistant technology into mobile devices.Google is also expected to launch two new smartphones, expected to be called Pixel and Pixel XL. Earlier today, both the phones showed up on a retailer’s website, revealing their specifications. The Guardian reports: The leaked images show two sizes of the phone — a regular and "XL" version, USB-C fast charging, a new interface, video calling and the Google Assistant, which first launched within the company’s Allo messaging app. Both devices will have 32GB or 128GB of storage, 4GB of RAM, Qualcomm’s latest 821 processor, AMOLED screens, fingerprint scanners on the back, an eight-megapixel selfie camera and a 12-megapixel camera on the back with optical image stabilisation, according to the smartphone retailers listings which have since been removed.



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