Amazon Will Open 100 Retail Stores

0 Posted by - 12th September 2016 - Technology

An anonymous Slashdot reader writes:
Amazon plans to open "as many as 100" retail stores in shopping malls by the end of next year, according to Business Insider. The 300- to 500-square-foot stores will sell familiar Amazon hardware products like Kindles and Fire TV, "but the broader goal is to drive more traffic to Amazon’s online store, as these devices make it easier to purchase items there" — and to promote Amazon’s Echo personal assistant.
Amazon stores have already quietly opened in 12 states, including six stores in California and more stores in New York, Texas, Virginia, and Massachusetts. But now the brick-and-mortar stores "have emerged from the test phase with a goal to expand and grow," according to one Amazon job posting, and Business Insider reports that new Amazon stores "are popping up almost every week in shopping malls across the country."
The article has pictures of the new Amazon stores, and points out that the company also experienced disappointing results from an earlier experiment with Amazon trucks.

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