Digital commerce has become the transformational project for enabling digital business models. So how and why are enterprises implementing digital commerce?
Gartner surveyed 561 organizations to better understand the key drivers that are influencing why and how organizations are adopting, implementing and using digital commerce platforms. The respondents spanned major geographies, verticals and different organization sizes.
The results from this survey can be found within this report: User Survey Analysis: Digital Commerce Platform Growth Trends and Directions, 2017
Key findings include:
- Fifty-one percent of global respondents view digital commerce as the core foundation of their digital business transformation. Nearly 40% of respondents’ total revenue was generated through the digital commerce channel.
- Eighty percent of respondents are planning aggressive digital commerce budget increases in 2017 — with 39% of respondents saying CEOs or owners will assume primary responsibility for funding, and 32% saying CIOs and/or CTOs will lead digital commerce initiatives.
- Our respondent base includes 43% using or planning in-house-developed digital commerce platform software and 57% preferring packaged software. This is close to our estimate that about 50% of organizations are using digital commerce platform software developed in-house. Key reasons for not buying packaged software are the availability of internal resources, the lower costs of in-house-developed solutions and the mismatched functionalities of packaged software.
http://blogs.gartner.com/steve-crawford/2017/03/23/digital-commerce-platform-growth-trends-and-directions-2017/ via http://blogs.gartner.com/digital-marketing #CIO, #Technology