ONE FOR ALL
Applications that use some sort of AI are a dime a dozen. Artificial intelligence is now running robots, speech-to-text programs, cars, and doing everything from creating movie trailers to composing music.
Google wants to take that to a whole new level. The search giant has announced its newest product this weekend: the Google Assistant, a voice-activated digital helper powered by AI.
Now, Google doesn’t normally build its own smartphones or gadgets, but they did for Assistant. So the company also showcased their new hardware: the Pixel smartphone and the Google Home speaker and smart home controller.
On their own, these devices have merit but don’t really stand out next to Amazon’s Echo or Apple’s iPhone 7. What makes them interesting is Assistant, which is controlled through simple voice commands and offers a more conversational style than Apple’s Siri.
That’s where the AI comes in. Assistant is able to “learn” about your habits and day-to-day activities. That’s how it’s able to carry out “conversation actions” to serve you. It also draws on information in your Google accounts. The more it knows about how and when, and where it is used, the more it’s able to help you.
While Assistant shows us a glimpse of a future of ever-present AI studying our habits to better serve us, it also raises privacy concerns. Having an ever present, artificially intelligent program looking through your contacts, your phone, your habits, and your daily life is a major decrease in privacy.
Google gets the bulk of its revenue in ads, and it seems like that will continue with Assistant. And with all that access stated above, Google can now craft a more targeted ad campaign.
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